Computer industry (hardware or software) – Tourism/Hospitality

HI6006 Competitive Strategy Tri 3 2016
Guidelines for Group Assignment 2 Marks 30
Written document: A short report
Marks: 20
Report Due: Week 12 (ONLY soft copy on BB,
One submission per group with
group members names n Id nos
on the cover page)
Words limit: 2000
Presentations: 10 marks
Week 10, 11 & 12 as per the
Allocated time
10 marks
Total Marks: 30
• Students need to research and identify 2 companies from the ANY 2 following industries (total 4 companies) to apply “AAA” framework:
– Computer industry (hardware or software)
– Tourism/Hospitality
– Pharmaceutical Industry
– Food / Beverage
– Retail
– Steel industry
– Dairy Products/Agriculture
– Car Industry
– Airline Industry
– Manufacturing of heavy equipment
– Medical Services/Hospitals
– Aged care/Child Care
NOTE: DO NOT CHOOSE FAST FOOD OR COKE/PEPSI And NO Hard copies are required
• Each group needs to bring 6 to 8 journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA” framework.
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your comments !

• Assessment criteria have been given in the subject outline.
• References Harvard style

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