Analyze the fourth “P,” promotion, for a product or service. You can use the same product you used for the previous assessments, or you can choose another organization, product, or service.
Your analysis should cover all the aspects of promoting the product or service, including promoting to the customer and other promotional audiences. Address the following in your analysis:
Communication Strategy Analyze the company’s communication strategy.
What are its communication channels and media tools? How does the company use social media in its promotion of the product or service? Who represents the product or service? Explain how the integrated communication aspects of the company’s integrated marketing program contribute to the company’s economic success. Promotion Strategy Analyze promotional components of the sales approach (for example, salespeople for an IT product might need to educate the customer about the product as part of the sales cycle).
Assess the promotion strategy. What works? What does not work? How could the promotion strategy be improved? Describe how your recommendations regarding the promotion strategy affect management in the company. For example, are there issues related to how and when your recommendations should be implemented?Write an analysis of all the aspects of promoting a selected product or service, including promoting to the customer and other promotional audiences. There is no page limit for this assessment.
The promotional aspect of marketing seeks to develop a communication plan that effectively tells the target customers what they need to know about the product or service.
Relate the importance of an integrated marketing program to the economic impact of a business. Explain how an integrated communication aspect of a company’s integrated marketing program contributes to a company’s economic success. Apply effective marketing planning and implementation. Analyze a company’s communications strategy. Assess potential improvements to a company’s promotional strategy. Develop a sales plan. Analyze promotional components of a sales approach. Evaluate management implications of marketing and sales plans. Describe the impact on management from proposed changes in a product’s promotion strategies.
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