Choose the target market for your product, and describe your target market in detail.

Your company has decided to launch a new line of products.

Create a 10000-word report and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product that would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
References – Your paper must have a minimum of three sources (not inlcuding the text book) from the UOP Library and web.
Format your assignment consistent with APA guidelines (this is part of your overall grade).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s